From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role in campaign success
The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of the most absurd commercial executions back in 2010
Source: https://www.martechcube.com/rediscovering-the-power-of-creativity-in-campaigns/
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