Creating a custom 404 page is one of the most overlooked technical SEO tips. Most website visitors will simply click the back button when they get a standard 404 error message, so it’s important to keep your 404-page unique and helpful. This list consists of people who have years (and sometimes decades) of experience with SEO, and actively share their knowledge on Twitter and other social media platforms. These experts will help you stay ahead of the competition.
1. Make sure your website is mobile-friendly
2. Optimize your site for speed
3. Create a robots.txt file
4. Create a sitemap
Source: https://articlepedia.xyz/technical-seo-tips-for-experts-in-2004/
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