Understanding the Careem Business Model
The Careem business model is a testament to the power of innovation and adaptation. Founded in 2012, Careem recognized the unique dynamics of the UAE’s transportation landscape. Instead of simply importing a foreign concept, the company tailored its services to align with the local culture, needs, and regulations.
Technology as the Catalyst
At the heart of Careem’s triumph was its adept utilization of technology. The company introduced a user-friendly mobile application that allowed customers to seamlessly request rides, track their drivers in real-time, and make cashless payments. This approach not only simplified the ride-hailing process but also instilled a sense of reliability and convenience.
Source: https://www.valueappz.com/blog/careem-business-model
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