Sustainable investing is the latest investment trend that is catching up among the new-age and millennial investors who are equally interested in seeking social returns of an organization. In addition to evaluating innovation and financial returns, such investors are increasingly looking to put money into businesses that are socially responsible or with a strong track record of environmental, social, and governance (ESG) factors. In fact, there are several studies to back up this claim. According to a study conducted by Gallup, 48 percent of investors are interested in sustainable investing funds. Another report by Ernst & Young concluded that “investors are almost twice as likely to invest in companies that target specific or social environmental target.
Source: https://www.vuram.com/blog/getting-started-with-esg-investing/
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